Course Curriculum

Fundamentals of DigitalMarketing 00:46:00
Growth Hacking 00:35:00
Customer Journey 00:36:00
Content Marketing 00:37:00
Search Engine Optimisation 00:41:00
E-Mail Marketing 00:46:00
Facebook Marketing 00:44:00
Instagram Marketing 00:47:00
Twitter Marketing 00:38:00
Youtube Marketing 00:37:00
Mobile Marketing 00:36:00

Learn how digital marketing works and build a strong understanding of how to promote a brand, business, or service online.

The Complete Digital Marketing Course for Beginners: SEO, Social Media & Growth Hacking is designed for anyone who wants a simple and practical introduction to modern marketing. You will explore key topics such as SEO, content marketing, email marketing, social media, growth hacking, and customer journey mapping.

By the end of the digital marketing training, you will have a solid foundation in digital marketing strategies, online promotion, and audience engagement, helping you understand how to grow visibility and support business goals online.

What You Will Learn

  • Understand the principles of digital marketing and how it works
  • Learn powerful growth hacking techniques to scale faster
  • Explore the customer journey and improve user experience
  • Create effective content marketing strategies that attract and convert
  • Master Search Engine Optimisation (SEO) to improve website rankings
  • Plan and run successful email marketing campaigns
  • Use Facebook marketing to build brand awareness and reach
  • Grow your audience with Instagram marketing strategies
  • Engage users through Twitter marketing techniques
  • Optimise video content with YouTube marketing
  • Understand the impact of mobile marketing in today’s digital space 

Assessment 

To complete this digital marketing course, learners will work through all modules and complete a short multiple-choice assessment.

After successful completion, you will receive a CPD-accredited PDF certificate at no extra charge. A hardcopy certificate is also available for £9.99 plus delivery charges.

Why Take This Course from The Cambridge Open Academy

This training offers a clear and beginner-friendly introduction to digital marketing, covering key areas such as SEO, social media, content marketing, and email marketing. It is designed to help you build practical knowledge in a flexible and easy-to-follow way, making it suitable for both beginners and those looking to refresh their skills. You can study at your own pace with lifetime access to the course materials, allowing you to return to the lessons whenever needed. You will also benefit from 24/7 customer support, so help is always available throughout your learning journey.

Requirements

No prior knowledge of digital marketing is required. Basic computer skills, internet access, and a willingness to learn are all you need to get started.

Career Path

  • Junior Digital Marketing Assistant / Executive
    Supports day-to-day digital campaigns across social media (Facebook, Instagram, etc.), email marketing, basic SEO tasks, content creation, and performance tracking for brands or agencies.
    Salary: £24,000 – £32,000 (entry level often £24k–£28k)
  • Growth Hacker / Growth Marketing Executive (Entry Level)
    Applies growth experimentation techniques to optimise funnels, run A/B tests, and test low-cost acquisition strategies to drive rapid user or revenue growth.
    Salary: £28,000 – £40,000 (junior/entry level with strong results)
  • Digital Marketing Specialist (Social & Content Focus)
    Manages and optimises social media channels, creates content strategies, runs email campaigns, and analyses engagement to improve reach and conversions.
    Salary: £30,000 – £45,000
  • SEO & Content Marketing Executive
    Conducts keyword research, optimises website content for search engines, builds content strategies, and tracks rankings to increase organic traffic.
    Salary: £26,000 – £38,000
  • Digital Marketing Apprentice / Trainee
    Entry-level structured training role covering SEO, social media, analytics, and growth marketing while working toward professional qualifications.
    Salary: £18,000 – £26,000
  • Performance Marketing Executive / Junior Growth Analyst
    Supports paid and organic campaigns, monitors analytics, optimises customer journeys, and uses data-driven insights to improve marketing performance.
    Salary: £28,000 – £42,000

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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I have studied a few courses and have…

I have studied a few courses and have found the whole experience quick and efficient, and believe the courses will help contribute to my job in the Healthcare. Fabulous!

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A clear and concise course

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