Course Curriculum

What To Expect In This Course 00:02:00
Why Is Keyword Research Important? 00:03:00
Introduction – Doug Cunnington 00:01:00
Introduction To The Google Adwords Keyword Planner 00:02:00
Searching For New Keyword And Ad Group Ideas 00:04:00
Getting Search Volume For a List Of Keywords 00:02:00
Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00
Introduction To Long Tail Pro 00:02:00
Using Google Trends 00:07:00
LongTailPro Vs. Google keyword Planner 00:02:00
What Are Long Tail Keywords? 00:01:00
Using The Google Results Page 00:03:00
Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:03:00
Using Google Trends 00:07:00
Using Google Correlate 00:06:00
Soovle 00:02:00
UberSuggest 00:04:00
Keyword Tool 00:03:00
Quora 00:03:00
Keyword Xtreme 00:03:00
Is The Searcher Going To Buy Something? 00:03:00
Understanding The 4 Types Of Keywords 00:05:00
Looking At The Adwords Suggested Bid 00:05:00
What About Competition 00:02:00
The Moz Toolbar 00:05:00
Majestic Backlink Analyzer 00:08:00
SEMRush 00:06:00
AHREFS Site Explorer 00:07:00
Examples of Good Low Competition Sites 00:07:00
A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00
Concluding The Course 00:03:00

Over 90% of individuals start their online journey by using a search engine like Google,Yahoo, Microsoft and so on. Due to this, doing keyword research is important for (SEO) Search Engine Optimization. Proper keywords will ensure that your content appears on the Google search list, the right people visit the site, and organic traffic increases.

The course How to Do Keyword Research for SEO and Rank on Google guides how to find and evaluate keywords that can help you rise in the rankings. You will know how to use the tools like Google Keyword Planner, Google Trends, Google Search Console, SEMrush, Ahrefs, and Moz. These tools assist you to identify keywords concepts, comparing search volume, search intent, and analysing competition.

The Keyword Research For SEO & Ranking On Google course provides information on the long-tail keywords, golden keywords and applies them to produce more specific content. At the end, you will have a clear keyword research plan, which enhances site visibility, better content planning, and helps in its further long-term expansion in the field of SEO.

What You Will Learn

  • Learn the basics of key-word research and why its importance as far as SEO and search engine ranking .
  • Understand how to use Google Keyword Planner to come up with the idea of a key word and analyse search volume.
  • Learn to identify long-tail keywords and apply them to get niche organic traffic.
  • Identify new Keywords with the help of tools such as Google Trends, Ubersuggest, Soovle, and Quora.
  • Understand  the search intent , commercial keywords and keyword types which used in digital marketing
  • Learn Keyword research tools like Moz, SEMrush and Ahrefs are very useful, for analysing keyword competition and choosing keywords with ranking potential.

Assessment

After completing the course, you will be required to take an online multiple-choice test. The test will be automatically evaluated by the system, and your results will be displayed immediately.

You may also practise with a sample test before attempting the final assessment.

Who is this course for?

The course is a great idea to start with when a beginner has to know the fundamentals of keyword search and SEO. It can also be applied to bloggers, content writers, digital marketers, freelancers and website owners. With these users, it is possible to enhance their presence in search engines, increase the number of organic traffic, and develop a more effective SEO campaign.

Why Take This Course from The Cambridge Open Academy

The Cambridge Open Academy is a practical online study institution that can enable learners to acquire useful digital skills. Keyword Research For SEO & Ranking On Google is taught in a very simple manner that is easy to understand, and it suits the beginner level.

A whole year of course access will be provided to you to study at your own intensity. There is 24/7 student support and therefore, assistance is never far.

Upon finishing you will get a free CPD accredited PDF certificate. The printed hardcopy is priced at £9.99 with the cost of delivery (£10 in the UK and £19.99 outside the UK).

Requirements

This course does not require any experience in SEO or keyword research. Only an E-device that has an internet connection, a minimum understanding of the English language, and a desire to know how to increase the visibility of your site on search engines.

Search Ranking & Keyword Specialist Career Path

Junior SEO / Keyword Researcher Focusing on “Quick Wins”: finding low-competition long-tail keywords using tools like Google Keyword Planner and Soovle to get initial traffic to a site. Salary: £23,000 – £30,000 per year

SEO Executive / Content Optimizer 

Optimise the existing content using Google Search Console and Google Trends. Watch “Commercial Intent” to make traffic customers.

 Salary: £30,000 – £42,000 per year

SEO Analyst / Competitive Intelligence Lead

Major in competitive analysis. Use the high-level tools like Ahrefs, SEMrush and Majestic in order to discover why competitors are ranked higher and devise a plan to outdo them.

Salary: £40,000 – £55,000 per year

SEO Manager / Organic Growth Manager 

Change emphasis on the key words to the general strategy. Manage the complete site lifecycle – that is, technical audit, to larger sugar clusters of keywords that control an industry niche.

Salary: £50,000 – £70,000 per year

Head of SEO / Performance Director 

Head the search department, making the business visible in all the search engines. Retain organic search as the most lucrative marketing channel.

Salary: £80,000 – £115,000+ per year

SEO Consultant / Niche Site Builder 

Use the “Case Study” (Module 8) methodology to develop, prioritise and sell or sell-out your own sites, or provide high-ticket consulting to big brands.

Earnings: £40,000 – £150,000+ per year (Based on project fees and affiliate revenue)

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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