Course Curriculum

What is Customer Service 00:05:00
History and Evolution 00:04:00
More on History 00:04:00
Call Centre Outsourcing 00:06:00
Social Media 00:05:00
Importance of Customer Service 00:06:00
Increase the Amount of Money Each Costomer 00:07:00
Increase How Often a Customer Buys from You 00:05:00
Decrease Barries to Buying 00:07:00
What is Excellent Customer Service 00:01:00
Following up on Feedback 00:07:00
Call and Follow up with Specific Customer 00:11:00
Handling Complaints and Return Gracefully 00:12:00
Understanding the Customers Needd and Wants 00:09:00
Stand in Your Customer Shoes 00:09:00
Introduction to Exceeding Customer Service 00:09:00
Advantages of Exceeding Customer Expectations 00:04:00
Exceeding Costomer Expectations 00:07:00
What do Customers Expect 00:03:00
Identifying Other Touch Points to Improve 00:08:00
Going out of the way to Help Customer 00:11:00
Remember Part 1 00:10:00
Remember Part 2 00:11:00
Remember Part 3 00:08:00
Remember Part 4 00:07:00
Inovative Customer service Quotes 00:04:00
Innovative Customer Service Technique 00:03:00
Loyal Customer 00:11:00
Dealing with People 00:09:00
Most Important Visitor on our Premises 00:10:00
Customers as Invited Guest to a Party 00:01:00
What he Wants 00:04:00
Serve the Customer 00:03:00
Type of Activity 00:09:00
Customer Interaction 00:08:00
Customer Complain 00:12:00
Customer Revolution 00:10:00
Customer Service is not a Department 00:06:00

Course Overview

Innovative Customer Service Techniques is a course built for anyone who wants to stand out at work by looking after customers properly. Good customer service isn’t just a nice extra it’s what keeps people coming back, and it’s often the reason one business wins over another.

This course walks you through how customer service has changed over the years, from busy call centres to fast-moving social media support. You’ll learn how to understand what customers really want, how to remove the little barriers that stop people buying, and how to handle complaints with patience and confidence. Along the way, you’ll pick up practical customer service skills you can use straight away, whether you work in retail, hospitality, an office, or over the phone.

By the end, you’ll know how to go beyond the basics of customer service and create moments that make people feel genuinely valued. Strong customer service builds trust, and trust builds loyal customers who stick around.

Learning Outcomes

  • Explain why customer service matters and how it shapes a business’s reputation

  • Describe how customer service has evolved, including the shift towards digital and social support

  • Identify what customers need and remove common barriers that put them off buying

  • Follow up with customers confidently and handle complaints with care and professionalism

  • Apply techniques to exceed expectations and turn a good experience into a great one

  • Spot key touchpoints in the customer journey and improve them for a better outcome

  • Use innovative, practical methods to build customer loyalty and encourage repeat business

 

Assessment

After completing the Innovative Customer Service Techniques course, you will take an online multiple-choice test. The assessment is automatically marked, and your result will be shown instantly.

After passing the assessment, you will receive a free CPD-accredited PDF certificate. A printed hardcopy certificate is also available for £9.99, with delivery charges applied separately.

Who Is This Course For

This training is ideal for anyone who wants to improve their customer service skills and deliver a better customer experience. It is suitable for beginners, customer service professionals, retail staff, call centre agents, and business owners who regularly interact with customers.

Why Take This Course from The Cambridge Open Academy

The Innovative customer service techniques course is designed to give you practical, real-world customer service skills that you can apply immediately in any role. The content is easy to follow, flexible, and suitable for learners at all levels.

You will benefit from CPD-accredited training, a free PDF certificate upon completion, and the flexibility to study at your own pace. You will also receive lifetime access to the course, allowing you to revisit the material anytime and continue improving your customer service skills.

Requirements

There are no formal entry requirements for this course. It is open to all learners, regardless of experience level. A basic understanding of English and access to a device with an internet connection will help you complete the course comfortably.

Estate Agency Career Path

  • Customer Service Advisor / Representative: Front-line role handling customer enquiries, complaints, returns, and delivering excellent daily service via phone, email, chat, or in-person.
    Salary: £22,000 – £28,000 per year (average around £24,700).
  • Senior Customer Service Specialist / Team Leader: Manages complex customer issues, coaches junior staff, improves service processes, and ensures high team performance and satisfaction.
    Salary: £28,000 – £38,000 per year.
  • Customer Success Manager (CSM): Builds long-term customer relationships, ensures customers achieve value from products/services, and drives retention, upsell, and loyalty through proactive support.
    Salary: £35,000 – £55,000+ per year (higher with bonuses/OTE).
  • Customer Experience (CX) Specialist / Manager: Analyses and improves the entire customer journey, identifies touchpoint enhancements, and implements innovative service strategies to improve satisfaction and retention.
    Salary: £30,000 – £50,000+ per year (managerial roles higher).
  • Customer Service Manager / Operations Manager: Oversees customer service teams or departments, develops service policies, monitors KPIs, and drives overall improvements in customer satisfaction scores.
    Salary: £35,000 – £55,000 per year (London or higher-responsibility roles up to £60k+).
  • Head of Customer Success / Customer Experience Director: Strategic leadership role setting customer-centric vision, managing large teams, reducing churn, and aligning service strategy with business growth objectives.
    Salary: £65,000 – £120,000+ per year.

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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