Copywriting is one of the most in-demand skills in the UK, with over 35,000 copywriting job listings posted last year alone. As more businesses compete online, content writing and copywriting professionals are essential to convert audiences and drive results. Whether it’s a sales page or a Tweet, impactful copywriting influences behaviour and brings results.

This copywriting course covers every theoretical concept required to understand the structure and intent behind high-converting content. From the psychology of words to editing techniques, this course dives into copywriting principles that apply across blogs, landing pages, email, video, and ad copy. You will explore the core frameworks that guide persuasive writing and learn how to adapt your copywriting tone for different formats and platforms.

By mastering content writing and copywriting for SEO and sales, you’ll be able to write purpose-driven content that aligns with brand objectives and audience needs. If you’re ready to build strong messaging without the fluff and filler, this copywriting course offers a complete guide to powerful content creation. Enrol now and unlock the power of words.

Your Benefits by Learning with ‘Cambridge Open Academy’:

  • Accreditation: Showcase your ability with our accredited Content Writing & Copy Writing For SEO and Sales to potential employers.
  • Free Certificate: Get a Free Digital Certificate upon successful completion of the Content Writing & Copy Writing For SEO and Sales.
  • Flexibility: Learn virtually from anywhere, anytime at your own pace and convenience.
  • Advance Your Career: Upskill to impress your employers and land your dream job or long-awaited promotion.
  • Immediately Applicable Coursework: Keep up with the latest skill trend by putting your skillsets to work.
  • Affordability: Save big with our online Content Writing & Copy Writing For SEO and Sales as it not only suits your professional needs but also fits within your budget.
  • Tutor Support: Get tutor support on weekdays, 9-5 am, and our dedicated 24/7 customer support.
  • Lifetime Access: Achieve lifetime access to the top-notch expertly crafted course materials.

Our Specialised Delivery Method:

  • Interactive Learning Materials: The course modules were created using an EdTech industry-recognised tool to keep you engaged at all times. With this tool, you get interactive, engaging and top-notch course content. In our courses, you can take advantage of features like—
    • Drop Down Menu
    • Drag and Drop
    • Flash Card
    • Label Graphic
    • Timeline View
  • Responsiveness: In light of contemporary mobile and point-of-need learning trends, our courses are designed to be intrinsically dynamic and provide you the ultimate eLearning solution. These courses will adapt to any gadget without any extra software.
  • Learner-Friendly Navigation: Our courses are also quite simple to navigate for any learner. These courses are designed with simplicity and a modern flow that appeals to a wide range of learning audiences, regardless of their technical background and gadgets.
  • Elegant Outline: Our courses are visually appealing, where you can —
    • Track your progress on the left-side navigation toolbar.
    • Engage in drag-and-drop sorting activities and use the multiple response question to test your understanding of course topics.

With your newly acquired skills from this course can help you

  • Increase Your Hireability.
  • Make Yourself a Valuable Asset
  • Get Your Long-awaited Promotion.
  • Boost Your Pay-scale
  • Better Your Productivity

Certification:

Once you have successfully completed the Content Writing & Copy Writing For SEO and Sales course, you will receive a PDF certificate completely free of cost as a proof of your accomplishment. The hardcopy certificate is also available for the cost of £9.99. UK students are required to pay a £10 as a delivery fee, while international students have to pay £19.99 for the shipment of a hardcopy certificate to their designated address.

Who is this course for?

This Content Writing & Copy Writing For SEO and Sales course is developed for people who wish to excel in their professional and personal life. Learn from industry leaders and interact with a global network of experts by enrolling in this Content Writing & Copy Writing For SEO and Sales course.

Requirements

Enrolling in our Content Writing & Copy Writing For SEO and Sales course does not require any prior knowledge or experience. All that is required is an internet-connected gadget and a passion to learn.

Career Path

Participants in the Content Writing & Copy Writing For SEO and Sales course are revolutionizing the professional landscape, propelling their careers forward, and enhancing their livelihoods across the globe. This sought-after course is empowering learners to forge new employment opportunities, advance within their respective industries, and experience substantial personal growth.

Introduction 00:05:00
How to Navigate This Course – Watch This Video 00:03:00
13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00
Copywriting to Sell 10 Steps you must know 00:06:00
14 Step Formula to Writing Great Sales Copy 00:06:00
AIDA is not just an Opera! 00:02:00
Have you any idea who you are talking to? 00:02:00
Who cares what format you use? 00:03:00
Hurting? Want someone to heal your pain? 00:02:00
I haven’t got time or money for Objections! 00:02:00
Don’t worry, there’s always plenty of Scarcity to go round! 00:02:00
So, why are YOU reading my Headlines? 00:02:00
Why do you always want to know whats in it for you? 00:02:00
Endorsements? Pah! Prove it to me! 00:03:00
I Guarantee to you that I love Risk! Or do I? 00:02:00
Right it Wright to Be Red! or you won’t be Readable! 00:03:00
Keep it Simple S…. and throw away your Theasaurus 00:02:00
Introduction to Copywriting Formulation 00:02:00
Starting with AIDA 00:06:00
PAS – Problem, Agitation, Solution 00:04:00
The 4 Ps 00:03:00
QUEST 00:04:00
What You Need to Know to Write Great Headlines 00:06:00
Writing Editing: Can You Write Better Copy? 00:06:00
Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00
Editing Writing: Seven Guidelines for Editing Writing 00:06:00
Get Your Copywriting Psychology Right! 00:06:00
What are the Eight Universal Motivators? 00:07:00
100 Motivations 00:05:00
Overcoming Objections… 00:08:00
Copywriting for Blogs 00:09:00
A Simple Formula for Blog Posts 00:04:00
Blog Post Copywriting Formula 00:09:00
Blog Post Editing Checklist 00:08:00
Copywriting for Landing Pages 00:04:00
Copywriting for Testimonials 00:06:00
Copywriting for Bullet Points 00:05:00
Five Formulations for Sales Letters 00:03:00
The Five Point Sales Letter Formula 00:03:00
The Seven Step Copywriting Formula for Sales Letters 00:05:00
The Nine Point Formula 00:06:00
The 18 Step Sales Letter 00:06:00
The 21 Part Sales Letter Formula 00:08:00
Bonus: 32 Step Power Copywriting Formula 00:08:00
What is a Video Sales Letter 00:03:00
How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00
Video Sales Letter Basics – Some Simple Guidance for Better VSLs 00:04:00
Video Sales Letter Outline – with Downloadable Templates 00:07:00
Copywriting for Email 00:07:00
How to Write Effective Welcome Emails 00:10:00
ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00
Email Copywriting Analysis 1 00:05:00
Copywriting Formulas for Email Sequences 00:06:00
Copywriting for Advertisements 00:04:00
Copywriting for Twitter – Engage, Entertain, Be Brief! 00:07:00
How to Create a High Converting Promotional Video 00:06:00
The Promotional Video for This Course Following the Script 00:02:00
The Promotional Video – Version 2 00:02:00
Promotional Video SlideDeck 00:20:00
Promotional Video Script Checklist 00:04:00
2018 Update: The Formula for an Effective Promotional Video 00:04:00
2018 New Copywriting Course Promo Video 00:03:00
Conclusion and Course Wrap Up 00:03:00

Certification:​

Once you have successfully completed this course, you will receive a PDF certificate as a proof of your accomplishment. The hardcopy certificate is also available for the cost of £9.99.
Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, International students will have to pay additional fees based on their location.

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I have studied a few courses and have…

I have studied a few courses and have found the whole experience quick and efficient, and believe the courses will help contribute to my job in the Healthcare. Fabulous!

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A clear and concise course

This self-paced course delivers clear, high-quality content on political science fundamentals, ideal for beginners. It builds confidence in key topics like political theory, institutions, the British constitution and Parliament, US government, elections, and doctrines (liberalism, anarchism, conservatism, nationalism). The flexible format fits busy schedules. Highly recommended for aspiring international relations professionals seeking internships or jobs—it broadens knowledge and strengthens foundational skills.