Course Curriculum

Module 01: Introduction to Google Adwords 00:15:00
Module 02: Understanding Keywords 00:17:00
Module 03: Creating Your First Ad Campaign 00:17:00
Module 04: Optimising Your Ad Campaigns 00:14:00
Module 05: Tracking and Measuring Ad Performance 00:14:00
Module 06: Advanced Google Adwords Strategies 00:16:00

Every day, Google processes more than 8.5 billion searches, and Google Ads helps businesses appear in front of people who are already searching for products or services online. Learning how to use pay-per-click (PPC) advertising effectively can help increase website traffic, leads, and sales.

The Complete Google Ads Course for Beginners to Advance provides information on how to build, manage, and improve Google Ads campaigns with confidence. You will learn the basics of keywords, ad creation, campaign optimisation, and performance tracking simply and practically.

By the end of the Training, you will have a clear understanding of how to use Google Ads, PPC, and search marketing to reach the right audience and improve your online results.

What You Will Learn

  • Understand the basics of Google Ads and pay-per-click advertising
  • Learn how keywords and search intent work in Google advertising 
  • Create and set up Google Ads campaign
  • Discover how to write effective ads that attract clicks
  • Learn methods for optimising ad campaigns and improving results
  • Understand how to track conversions and measure ad performance
  • Explore advanced Google Ads strategies for better campaign success

Assessment 

After completing the Complete Google Ads tutorial for Beginners to Advance, you will take an online multiple-choice assessment. The test is marked automatically, so you will receive your result immediately.

You can also complete a mock assessment before the final test. After passing the assessment , you will receive a CPD-accredited PDF certificate free of charge.

Who is this course for?

The Complete Google Ads Course for Beginners to Advanced course is suitable for anyone who wants to learn how Google Ads and online advertising work. It is ideal for beginners, business owners, marketers, freelancers, and anyone interested in digital marketing and PPC advertising.

Why Take This Course from The Cambridge Open Academy

At The Cambridge Open Academy, we focus on providing practical online tutorials that help learners build real-world skills through clear and flexible learning. Our programs are designed to be simple, easy to follow, and suitable for learners at all levels.

This Training allows you to study at your own pace with lifetime access to the learning materials, so you can revisit the lessons whenever you need. The training is structured to help you understand Google Ads, PPC advertising, and campaign optimization in a practical and straightforward way.

After successfully completing the course, you will receive a CPD-accredited PDF certificate free of cost, with the option to order a printed hardcopy certificate for £9.99.

Requirements

Enrolling in the Complete Google Ads Course for Beginners to Advance does not require any previous knowledge or experience. You only need a device, a stable internet connection, and basic English knowledge . An interest in digital marketing and online advertising will help you get the most from the course.

Career Path

Junior PPC Executive / Ads Assistant

 Basic setup, keyword research (Module 2), and monitoring daily budgets. 

Salary: £24,000 – £30,000 per year

PPC Executive / Paid Search Specialist 

Optimizing active campaigns (Module 4) and managing Google Shopping for ROI. Salary: £30,000 – £42,000 per year

PPC Manager / Paid Media Lead 

Strategy and measurement (Module 5): managing £50k+ monthly budgets and client reporting. 

Salary: £42,000 – £60,000 per year

Senior Performance Manager / PPC Strategist 

Advanced strategies (Module 6), automation scripts, and international account scaling. Salary: £60,000 – £85,000 per year

Head of Paid Media / PPC Director 

Leading a team, owning the total ad budget, and responsible for overall company profit. 

Salary: £90,000 – £130,000+ per year

Independent Google Ads Consultant 

Freelance expert managing multiple brands for a monthly retainer or percentage of ad spend. Salary: £50,000 – £150,000+ per year

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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I have studied a few courses and have…

I have studied a few courses and have found the whole experience quick and efficient, and believe the courses will help contribute to my job in the Healthcare. Fabulous!

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A clear and concise course

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