Course Curriculum

Introduction to Web Analytics 00:09:00
Different Web Analytics tools and method of web analysis 00:08:00
Process of how google analytics tracking works Part 01 00:07:00
Process of how google analytics tracking works Part 02 00:07:00
Structure of google analytics account Part 01 00:08:00
Structure of google analytics account Part 02 00:07:00
Implementing google analytics tracking code Part 01 00:07:00
Implementing google analytics tracking code Part 02 00:07:00
Use of views and filters Part 01 00:08:00
Use of views and filters Part 02 00:06:00
Use of predefined filters 00:08:00
Importance of goal setting Part 01 00:07:00
Importance of goal setting Part 02 00:07:00
Implementing goal setting Part 01 00:06:00
User permissions in analytics 1 00:09:00
User permissions in analytics 2 00:10:00
Using reporting interface and basic analytics concepts Part 01 00:06:00
Using reporting interface and basic analytics concepts Part 02 00:05:00
Other concepts of google analytics 00:12:00
Understanding audience tab and reports Part 01 00:07:00
Understanding audience tab and reports Part 02 00:08:00
Understanding acqusition tab 00:13:00
Understanding behaviour tab Part 01 00:07:00
Understanding behaviour tab Part 02 00:08:00
Understanding conversions tab Part 01 00:06:00
Understanding conversions tab Part 02 00:07:00
Understanding dashboard tab 00:11:00
Understanding shortcuts tab 00:11:00
Understanding intelligence events tab Part 01 00:07:00
Understanding intelligence events tab Part 02 00:06:00
Understanding real time tab Part 01 00:06:00
Understanding real time tab Part 02 00:06:00
Understanding email and export options 00:07:00
Performing iteration and analysis 00:11:00

Overview

Course Overview 

Google Analytics is one of the most useful tools for understanding how people find and use a website, and this course makes it easy to learn from scratch. You’ll start with the basics of web analytics before setting up and structuring your own account, including tracking codes, views, and filters. The course then walks you through goal setting, user management, and the audience and acquisition tabs, so you can see exactly how visitors behave. You’ll also explore conversions, dashboards, and real-time reporting, giving you a full picture of website performance. This Google course is beginner-friendly, so no experience is needed to get started, and finishes by covering email and export options for sharing your findings.

Learning Outcomes

  • Understand the basics of web analytics and how tracking works
  • Set up and structure a Google Analytics account with confidence
  • Apply views, filters, and tracking codes to organise your data accurately
  • Set clear goals and manage user permissions within an analytics account
  • Analyse audience and acquisition data to understand visitor behaviour
  • Use dashboards, real-time reports, and intelligence tools to monitor performance
  • Export and share Google Analytics reports for clear, data-driven decisions

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Google Analytics for Everyone is fully available to anyone, and no previous qualifications are needed to enrol. All Cambridge Open Academy needs to know is that you are eager to learn and are over 16.

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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I have studied a few courses and have…

I have studied a few courses and have found the whole experience quick and efficient, and believe the courses will help contribute to my job in the Healthcare. Fabulous!

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A clear and concise course

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