Course Curriculum

Unit 1: Introduction 00:04:00
Unit 2: Course Overview 00:04:00
Unit 1: What is SEO (Search Engine Optimisation) 00:04:00
Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00
Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00
Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00
Unit 1: On Page SEO Explained 00:01:00
Unit 2: On Page SEO Activities 00:04:00
Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00
Unit 4: Tools & Tips for Increasing Site Speed 00:13:00
Unit 5: Using SEO Friendly Themes 00:06:00
Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00
Unit 7: How to Make the URL SEO Friendly 00:03:00
Unit 8: Long Form SEO Optimised Content 00:03:00
Unit 9: Internal Linking 00:05:00
Unit 10: Meta Title & Meta Description 00:03:00
Unit 11: Optimising Images for SEO 00:04:00
Unit 12: Outbound Links 00:04:00
Unit 1: What Are Keywords & Why They Are Important 00:06:00
Unit 2: Types of Keywords 00:08:00
Unit 3: Which Type of Keywords You Should Choose 00:01:00
Unit 4: Free Tools for Keyword Research & SEO 00:06:00
Unit 5: Paid Tools for Keyword Research & SEO 00:03:00
Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00
Unit 7: Steps for Keyword Research 00:11:00
Unit 8: What is Keyword Stuffing? 00:05:00
Unit 1: Write SEO Optimised Title 00:04:00
Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00
Unit 3: Keyword Placement For SEO 00:06:00
Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00
Unit 1: What Is Off Page Optimisation 00:01:00
Unit 2: Link Building – 1st Factor of Off Page SEO 00:07:00
Unit 3: 3 Methods to Get Backlinks 00:02:00
Unit 4: Method 1: Guest Posting for Link Building 00:07:00
Unit 5: Method 2: Building Relations with Experts 00:04:00
Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00
Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO 00:05:00
Unit 1: Conclusion 00:01:00

Course Overview 

SEO – Master Search Engine Optimisation is one of the most valuable skills you can learn if you want a website, blog, or business to be seen online. Most people start their internet journey with a search engine, so if your site isn’t ranking well, you’re missing out on real traffic and customers. This course covers the full picture, from how search engines crawl, index, and rank pages, to on-page and off-page techniques that actually move the needle. You’ll learn keyword research, content writing for search, technical improvements like site speed, and link-building strategies used by professionals. This SEO course is built for beginners, so no experience is needed to get started, and it gives you practical skills you can apply straight away.

Learning Outcomes

  • Understand how search engines crawl, index, and rank websites

  • Tell the difference between white hat, grey hat, and black hat techniques

  • Carry out effective keyword research using free and paid tools

  • Improve page rankings through meta titles, URLs, images, and internal links

  • Write SEO-friendly content and headlines that attract more readers

  • Apply off-page methods, including backlinks and guest posting, to build authority

  • Use core SEO principles to grow organic traffic and online visibility

Assessments:

Upon completion of the course, you’ll complete an online test, which is multiple choice. It’s also possible to do a mock test in advance. Scores appear immediately and on finishing successfully you’ll get a certificate in PDF format at the end of the course accredited by CPD. One can order a hard copy at a cost of 9.99 with an additional charge of 10 as the UK delivery charge and 19.99 as the international delivery charge.

Who is this course for?

The training is recommended to those who would like to know how to (SEO) optimise their Website and make their website more visible in Google and other search engines.

It can be used by beginners, bloggers, freelancers, digital marketers, owners of websites and small business owners who are willing to boost traffic and develop a solid digital marketing proficiency.

Why Take This Course from The Cambridge Open Academy

The Cambridge Open Academy assists the learners in developing confident, practical skills using simple, flexible online training. This course describes the concept of SEO, researching keywords, optimising websites, and writing content in a simple, straightforward manner. If you want to expand a site, sustain a business, or increase your online marketing education, we can help you.  

Our difference lies in our ability to focus on accessible learning that mirrors real life. Learn at your own pace, go over the content as you wish, and develop skills applicable to websites, blogs, online shopping, and general online business development.  

Requirements

The SEO Training Masterclass 2026: Beginner To Advanced SEO course does not have any formal requirements to take the course.

The only thing that you require is access to ae-device with internet access,understanding of basic English, and an interest in SEO, websites, and digital marketing.

Career Path

  • Junior SEO Executive / Assistant: Entry-level role focusing on on-page optimisation, site audits, basic keyword implementation, content recommendations, and supporting senior team members.
    Salary: £22,000 – £30,000 per year (starter/entry level).
  • SEO Content Writer / Specialist: Creates and optimises SEO-friendly content, headlines, meta descriptions, and ensures alignment with search intent and keyword strategies.
    Salary: £26,000 – £38,000 per year.
  • SEO Specialist / Analyst: Conducts keyword research, technical audits, performance tracking with analytics tools, on-page/off-page optimisation, and reports on ranking growth.
    Salary: £32,000 – £45,000 per year (average around £35,000).
  • SEO Manager / Organic Lead: Leads SEO strategy, manages teams or campaigns, oversees link-building, content strategy, stakeholder reporting, and drives organic traffic/revenue goals.
    Salary: £38,000 – £65,000 per year (higher in London or client-side).
  • Senior SEO Specialist / Lead / Consultant: Handles advanced technical SEO, strategy development, mentoring juniors, complex audits, and often freelance or agency consulting work.
    Salary: £45,000 – £70,000+ per year (freelance day rates £240 – £320+).
  • Head of SEO / Organic Search Director: Senior leadership role owning full SEO strategy, team management, budget, AI/search trends integration, and organic performance for a brand or large organisation.
    Salary: £65,000 – £100,000+ per year (top-end salaries higher in major brands or London).

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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