Course Curriculum

Strategic Business Planning 00:04:00
Theories of Business Strategy 00:05:00
Game Theory for Business 00:11:00
Theories of Competitive Advantage 00:06:00
Strategic Business Planning Process 00:02:00
Preliminary Vision & Mission Statements (Interim Targets & Goals) 00:04:00
Relationship between Vision, Mission and the Business Strategy 00:03:00
Strategy Formulation 00:01:00
Strategy Formulation (Continued) 00:03:00
Steps: Strategy Formulation 00:01:00
PESTLE Analysis 00:01:00
Michael Porter – 5-Forces & Competitor Analysis 00:01:00
Internal Resource & Capability Analysis 00:02:00
Risk Analysis & Mitigation Tactics 00:03:00
Marketing Plan (USP, Segmentation & Positioning) 00:06:00
Segmentation 00:07:00
Strategy Implementation 00:02:00
General Operation Planning 00:01:00
Routine Actions (Processes, Procedures & Communication) 00:04:00
External Prospects & Internal Resources Gap Comparison 00:02:00
Strategy Evaluation 00:02:00
Principles of Strategy Evaluation 00:04:00
Financial Plan, Capital Structure & Valuation 00:07:00
Scenarios in Strategic Decision Making: Case Sensitivity 00:02:00
Revised Vision & Mission Statements (Confirm Target & Goals) 00:03:00
Strategy Evaluation & Feedback 00:01:00

Good strategy helps businesses move in the right direction. Without a clear plan, it is difficult to set goals, manage change, or make strong decisions. Strategic planning gives organisations a clear path, while implementation helps turn plans into real action.

The Strategic Planning and Implementation course introduces the key steps of building and applying a business strategy. You will learn how to set vision and mission statements, study the business environment, assess risks, and support business goals with practical planning tools.

This training also covers useful strategy methods such as PESTLE analysis, Porter’s Five Forces, competitor analysis, segmentation, and resource planning. By the end of the course, you will understand how to create, implement, and review a strategy more effectively.

What You Will Learn

By completing this course, you will learn how to:

  • Understand the basics of strategic business planning.
  • Explain key business strategy and competitive advantage theories
  • Create clear vision and mission statements
  • Use PESTLE analysis, competitor analysis, and Porter’s Five Forces
  • Assess internal resources, capabilities, and business risks
  • Apply market segmentation and positioning in strategic planning

Support the implementation, evaluation, and improvement of business strategy

Assessment 

At the end of the course, you will complete an online multiple-choice assessment to evaluate your knowledge. You will also have access to a mock exam before the final test to help you prepare.The assessment is automatically marked, and successful learners will receive a CPD-accredited certificate.

Who is this course for?

This course is suitable for anyone interested in learning about strategic planning and business management. It is particularly helpful for business owners, managers, team leaders, and professionals who want to improve their strategic thinking and decision-making skills. It is also suitable for business students or individuals who want to understand how organisations plan, implement, and evaluate business strategies.

No previous experience in strategic planning is required.

Why Take This Course from The Cambridge Open Academy

This course offers a flexible and simple way to build your knowledge of strategic planning and business management. You will receive lifetime access to the course materials and can study anytime on a mobile, tablet, or desktop device. After successful completion, you will receive a free CPD-accredited PDF certificate. A hardcopy certificate is also available for £9.99, with an additional delivery charge.

Requirements

There are no formal requirements for this course. Anyone interested in strategic planning and business management can enrol. Learners only need a device with internet access and a willingness to learn.

Career Path

The Foundation

Junior Brand Executive / Assistant Brand Manager

Implementation . Conducting audience research and maintaining brand consistency through visual identity and tone-of-voice guidelines.

Salary: £28,000 – £35,000 per year

The Architect

Brand Specialist / Brand Strategist

Concept and formulation . Defining the brand identity using mission, vision, and brand archetypes to identify market opportunities.

Salary: £38,000 – £60,000 per year

The Storyteller

Brand Manager / Creative Strategist

Brand architecture and storytelling . Creating consistent messaging across marketing channels to strengthen brand recognition and drive sales.

Salary: £45,000 – £70,000 per year

The Visionary

Senior Brand Strategist / Director / Head of Brand

Vision and evaluation . Leading long-term brand growth, strategic positioning, and global reputation management.

Salary: Salary: £70,000 – £150,000+ per year

The Specialist

Independent Branding Consultant

Full strategic brand development. Advising founders and CEOs on brand naming, positioning, and market differentiation.

Earnings: £450 – £1,000+ per day

Certification:​

Once you have successfully completed this course, you can order a certificate as proof of your achievement.

A PDF certificate is available for £5.99. You can also request a hardcopy certificate for £9.99.

Delivery of the hardcopy certificate is free within the United Kingdom. For international learners, an additional delivery charge will apply based on the destination country.

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